KLR Brochure

KLR FAQ

I’m a breeder can the KLR Marketing school help me ?

The KLR Marketing school is a 2 day program takes a holistic look at the grass we produce and how we can better market our livestock to increase both cashflow and profit.

We have several Cost of Carry Calculators for breeders, to calculate the cost of producing every stage, from weaning to calving or lambing.

When we know the key drivers in a breeding operation’s profit, then we are in a position for our enterprises to achieve our profit goals.

Does KLR apply to large and small operators?

We have people attend who have enterprises as small as 40 head of cattle and as large as 15,000 head of cattle. Some smaller operators have turned a hobby into quite a nice profitable business.

Do you cover sheep and cattle?

Yes KLR Marketing covers both sheep and cattle both at the school. There are sheep profit calculators and cattle profit calculators, reflecting the different nature of sheep and cattle marketing.

Should both /all partners attend?

People who attend with their partners report a much better ability to implement what they learn at the 2 day school.

Do I need to be good at maths or with a computer?

Whilst there is some calculations during the school we move at a pace that takes everyone through the process. We bring along past graduates as coach’s so there is quite often 1 coach for 8 people.

On the 2^nd day we introduce you to the calculators that work on the computer, again we will have coaches.

You are welcome to bring a laptop if you have one, however we always have several of our own available.

Do you provide support after the 2 day marketing school?

Yes we have a Mastermind program that we recommend to graduates who want to take what they learn and really apply it. This includes coaching, more online tools as well as access to over 47 sheep & cattle KLR 30 Second Market Reports™.

We will tell you more about this option at the school.

We also hold regular coaching days and teleconferences.

TESTIMONIALS

When your clients start telling you that you are missing out on something important, you know it’s time to act!  I have known Rod Knight since 1992 but had no idea of KLR, what it was or what it meant.  I took myself off to find out.  As a result, my company organised KLR workshops in Australia and NZ.  I think that these fellows have an important contribution to the livestock industries of Australia and NZ, but I have a word of warning: be prepared to have your ideas challenged.  Be prepared to take control of your own situation without spending money, because in the KLR world there is no need for fancy and expensive hedging techniques, or unnecessary risk.  When breeders get their mind around this program they realise that KLR applies just as much to them as a trader.

Bruce Ward, Director The Farm Business -Gym Pty Ltd

The course was well organised, I liked the practical hands on exercises.

KLR challenged my paradigms about livestock marketing and showed me how to conduct a highly profitable grazing business, in both a rising and falling market.

Claudia Power, Indalia QLD

Very, very interesting. This course empowers you to trade with a discipline for more profitable trading. People are helping people to make money that’s there to be made in agriculture. The trainers kept us switched on for 100% of the time. I particularly enjoyed the trading game and the realisations that came with that exercise. Great presentation, highly recommended. I’m very glad to have come.

If your serious about making money from livestock trading, then you’re mad not to do this school. Education is king and this is one course that WILL pay dividends.

Amy Lawson, Yeoval NSW

This is a course for anybody in the grazing industry, no matter what the enterprise it is a MUST !

Steve Bennett, Bathurst. NSW

For us KLR Marketing has given us a powerful decision making process for the trading of livestock and for monitoring the effectiveness of our breeding enterprise, all within the interrelationship of our grass, livestock and money. . The spreadsheets have given us an easy decision making tool, that allows us to make critical decisions about the timing of when to sell our animals.

 Peter & Wendy Bradshaw, Tambellup. WA

Most producers look at the profit concept in the incorrect way and KLR’s approach shows a way to maximise profit by taking earlier opportunities to sell, meaning more turnover, cash flow and a great R.O.I.

Jean Kahler, Springsure QLD

A concept that at first seems difficult but once understood opens up significantly more options as well as a better understanding of markets to make them work in your favour rather than just gamble. Be prepared to break down mental barriers.

Jamie Richardson, Tom Price WA

Gives you the fundamentals of how to make a profit out of trading cattle.

“I left feeling confident and keen to begin my journey in profiting from cattle.”

Linda Wearing, Hughenden QLD

The course flowed and had good levels of interaction. The trainers knew their stuff and were very lively in their presentation.

I can’t wait to give this a go in our business. My head is still spinning a bit but everything seemed to make sense. This has the ability to transform the profitability of our enterprise to an amazing degree.

A thoroughly enjoyable time was had.

Darryl Otto, Yarraman QLD

Very enlightening, increased my confidence to go from “mum” to sheep trader!!

Lou Burns, Trangie NSW

We as an industry are in an immense time of change, so open your mind and welcome the opportunities that are available, when you are willing to change your preset paradigms.

Penny Kennedy, Booubyjan QLD

It was very well presented in an easy to understand format. Profit when you buy not when you sell and you can make money on a falling market.

Kim Gibson, Alpha QLD

Overall presentation excellent, presented in a relaxed friendly way which encourages you to ask the ‘stupid questions and learn at your pace a very new and challenging way to look at your business.

Good explanation of the costs involved and how it impacts on the calculations, so when you go home your able to put all these concepts into practice.

Now, you can see a surprisingly simple way to feel ‘in control’ of our stock, our bank balance and our property.

You grow a product, you need to know when you are taking it to market, how much you need to make a profit and how you can keep moving forward and recognise opportunities as they come.

Sandra Roncato, Jarvisfield Ayr QLD

No producer can say they are experts in marketing unless they have considered every option available, particularly options that are different to the way they have always been done.

David McLean, Yeppoon QLD

 Trading lambs is now a big part of our business and growing. Very exiciting to have a positive change of direction with continuing low water allocations. Your KLR course has been of huge benefit to us.  

Mark Groat, Griffith NSW

After completing this course I now feel empowered to work with my husband trading cattle. I understand the concepts presented and hope that the knowledge I’ve learnt will help us to run an effective and profitable business. Thank you for a great learning experience.

Therese Johnson, Cowra. NSW

A great school, with a lot of variety that kept one fresh and wanting more. I enjoyed the simple concepts that I can take away and develop at my own pace.

John Rowlands, Mandurama. NSW

Excellent course overall. The changing perspective from the new paradigm and principles helps to explain why we continually fall into trouble when valuing our livestock and grass resources, as well as when it is profitable to sell and/ or buy.

Sam Johnson, Murringo. NSW

I found the marketing school as big an eye opener as the “Grazing for Profit” school. Thoughts that never existed before have been firmly implanted. Who would have thought the profit from an animal has no relationship to the price that animal was purchased for. Amazing. Thank you very much.

Rob McLeod, Bathurst. NSW

I have been trading for many years on these basic principles. What this course express’s very well is the necessity of balance between your inventory’s, rather than focusing on gross margin.

Ian Sutton, Coolah. NSW

Grahame, first of all let me reiterate my congratulations for a terrific couple of days at Orange last week. It was a breakthrough occasion for our business, and I dare say I was not the only one. Everyone I talked to during the breaks was enjoying it thoroughly, too.

 Some of the ideas you presented were already known to me, and it was great to hear them presented freshly like that, in a new context. Other ideas were completely new. I realise that some very cluey traders I have observed over the years have probably been doing sell-buy trading, but intuitively rather than understanding what they were doing. Great stuff. And it was good to have a mini-refresher on Bud's stock handling methods as well. And the video shop example - that is a perfect teaching tool. Easy to remember, with an obvious lesson in it, a perfect example.

  Malcolm Ross, Holbrook, NSW

Congratulations on your excellent school. It was fun to be part of it. Most importantly it will give us the edge to make a difference for ourselves. Thanks.

Dyan Hughes, Clermont. QLD

I would like to thank you for a wonderful two days. I can see that the concept of trading Sell –Buy will drive our business. It is what we have been looking for, the next step!

Kim Kiss, Wellington.
NSW

Thanks very much – I really appreciated the two days listening to your presentation.

The material is clear and relevant to anyone involved in a livestock or grazing operation and provides another piece to the jigsaw puzzle. I really got a lot out of it and look forward to applying what I’ve learnt.

Andrew Hodgson, Freemantle. WA

Thank you for a very inspiring educational experience.

John Whitfield, Binyara. NSW

Thank you  for making me realize that we are grass producers not just animal producers and the importance of keeping our inventory in balance.

Toby Martin, Wellington. NSW

After completing this course I now feel empowered to work with my husband trading cattle. I understand the concepts presented and hope that the knowledge I’ve learnt will help us to run an effective and profitable business. Thank you for a great learning experience.

Therese Johnson, Cowra. NSW

By adopting the KLR approach to marketing it allows you to be more decisive in your decision making process regarding selling or buying as the approach removes the guess work and crystal ball gazing from the process. The tools provide you with a solid base on which to base your decision, that being today’s prices and to hell with yesterdays ‘cause they’re history; as for tomorrow’s, bring ‘em on because regardless of movement there will be an opportunity to be had.

A. Fellows, Geraldton. WA