KLR Marketing Schools

Welcome To The KLR Marketing School Where You Learn To Profit From Your Livestock, Regardless of Market Direction!

The most difficult decisions we face as producers are, knowing what to sell, when to buy, and how to guarantee a profit.

We are inundated with market intelligence and so called ‘experts’ telling us what the market has done and what it is going to do.

We consider….
Do we sell?
Do we hold?
What will happen next week?

The KLR Marketing School takes a whole new look at the way we manage our three most important assets:

Grass  -  Money  -  Livestock

When we understand how to value these assets, we reduce the market risk.

I found the KLR Marketing school a big an eye opener, thoughts that never existed before have been firmly implanted. Who would have thought the profit from an animal has no relationship to the price that animal was purchased for. R. McLeod, Bathurst. NSW

Do you know:

• Which animals are overpriced and which animals are underpriced on today’s market?
• The price relationship between what we have to sell and what we can buy, today?
• That if you are a breeder you are a livestock trader?
• When the best time is to Sell and when the best time is to Buy?

How confident would you feel, knowing that you have

• the answers to these questions and
• the information you needed to make better decisions about the future of your livestock business, AND
• be able to PROFIT in any market?!
  

When your clients start telling you that you are missing out on something important, you know it’s time to act!  I have known Rod Knight since 1992 but had no idea of KLR, what it was or what it meant.  I took myself off to find out.  As a result, my company organised KLR workshops in Australia and NZ.  I think that these fellows have an important contribution to the livestock industries of Australia and NZ, but I have a word of warning: be prepared to have your ideas challenged.  Be prepared to take control of your own situation without spending money, because in the KLR world there is no need for fancy and expensive hedging techniques, or unnecessary risk.  When breeders get their mind around this program they realise that KLR applies just as much to them as a trader. Bruce Ward, Director The Farm Business -Gym Pty Ltd

At the 2 day KLR Marketing School, we reveal:

• The formula for successful livestock marketing.
• How to calculate if animals are overpriced or underpriced.
• How to balance your feed, livestock and money inventories.
• How to protect your equity.
• How to determine the true value of your grass.
• Why knowing your Cost of Gain is crucial.
• How to act on this knowledge.
  

You will learn exactly how to make money in any market! 

By adopting the KLR approach to marketing it allows you to be more decisive in your decision making process regarding selling or buying as the approach removes the guess work and crystal ball gazing from the process. The tools provide you with a solid base on which to base your decision, that being today’s prices and to hell with yesterdays ‘cause they’re history; as for tomorrow’s, bring ‘em on because regardless of movement there will be an opportunity to be had. A. Fellows, Geraldton. WA

At the KLR Marketing School you will learn simple, powerful and proven livestock sell/buy strategies that have been developed to maximise your cash flow while minimising the market risk.

 Make a profit and have cashflow throughout the whole market cycle!

Our school provides you with the tools, knowledge and expertise to profit from your livestock no matter what the market direction is.

At the 2 Day School you will:

Discover

• What determines which animals are over priced or underpriced.
• How to act on this knowledge.
• What really drives markets.
• That profit can be made in a falling market.

Understand

• That no one really knows which direction the market will take or when.
• If you are a breeder you are a trader.
• Your cost of gain has a direct effect on market values.
• Your most important asset is the grass you grow and the most important decision you will make is how well you sell it.
• Livestock values are one thing, the value of your grass is another and the interrelationship between the two is what represents the true market value.

For us KLR Marketing has given us a powerful decision making process for the trading of livestock and for monitoring the effectiveness of our breeding enterprise, all within the interrelationship of our grass, livestock and money. . The spreadsheets have given us an easy decision making tool, that allows us to make critical decisions about the timing of when to sell our animals.  Peter & Wendy Bradshaw, Tambellup. WA

Be Able To

• Calculate whether animals are over priced or under priced.
• Balance your feed, livestock & money inventories.
• Protect your equity.
• Determine the true value of your grass.
• Calculate your Cost of Gain and its crucial effect on your marketing decisions.

Leave With

• Knowledge and tools to make a profit and have cash flow throughout the whole market cycle.
• A marketing and trading plan template.
• Free telephone and e-mail coaching.
• Excel spreadsheets for Cattle and Sheep on CD with:
• Cost of gain calculator.
• Calculator to determine maximum purchase price.
• Calculator to determine the profit from a sell/ buy trade.
• Grid to help determine premiums and discounts.

These two days can be considered an incredible gain – for your future profit margin, and your confidence!

This is a course for anybody in the grazing industry, no matter what the enterprise it is a MUST! S. Bennett, Bathurst. NSW

PLUS, KLR Marketing believe in what we present, that we are prepared to offer you a

•••100% Money Back Satisfaction Guarantee•••

Which means, if you are not happy with what you have learnt over the two days, we will pay you back your original investment, in FULL!

Your Investment - Individual: $1,320 (inc GST) per person 2nd or 3rd Person from same family business: $880 (inc GST) Repeat : $660 (inc GST) per person We at KLR believe that this information can benefit couples so much more when both partners attend, therefore we offer a special price for a 2nd or 3rd person from the same family business. Lunches, Morning and Afternoon Tea are provided and are included in the above price. Click Here to View Dates & Venues Click Here to Enrol Now

First of all let me reiterate my congratulations for a terrific couple of days at Orange last week. It was a breakthrough occasion for our business, and I dare say I was not the only one. Everyone I talked to during the breaks was enjoying it thoroughly, too.   M. Ross, Holbrook. NSW

Congratulations on the KLR Marketing school. It was fun to be part of it. Most importantly it will give us the edge to make a difference for ourselves. Thanks. D. Hughes, Clermont. QLD

I would like to thank you for a wonderful two days. I can see that the concept of trading Sell–Buy will drive our business. It is what we have been looking for, the next step! K. Kiss, Wellington. NSW

The material is clear and relevant to anyone involved in a livestock or grazing operation and provides another piece to the jigsaw puzzle. I really got a lot out of it and look forward to applying what I’ve learnt. A. Hodgson, Freemantle. WA

A great school, with a lot of variety that kept one fresh and wanting more. I enjoyed the simple concepts that I can take away and develop at my own pace. J. Rowlands, Mandurama. NSW

Excellent course overall. The changing perspective from the new paradigm and principles helps to explain why we continually fall into trouble when valuing our livestock and grass resources, as well as when it is profitable to sell and/ or buy. S. Johnson, Murringo. NSW

Thank you for making me realize that we are grass producers not just animal producers and the importance of keeping our inventory in balance! T. Martin, Wellington. NSW

WORDS FROM THE KLR MARKETING FOUNDERS

Grahame Rees
When Bud Williams invited us to Spokane, USA, to attend his Marketing school, I really had no idea the impact it would have on me or the Australian livestock industry. After day one Rod, Jim and I sat in our hotel room that night in lively discussion as we realized the profits that could be realized using Bud’s principles in Australia. We decided there and then, we will do whatever it takes to bring this information to people seeking to maximize the profit from their livestock business.

Rod and I stayed on with Bud and Eunice for the next three weeks, spending time writing the foundation of what is today the KLR Marketing School. Over the next 12 months we worked on developing a program that would see people learn the principles and put them into practice.

In August 2004 we ran our inaugural schools, with 90 people attending the Brisbane school and 67 people attending the Orange school. Since those first schools we have developed the program even more. The KLR trading game “Who Ate My Grass” (a simulated trading game with both sheep and cattle), has proved to be a popular part of the school. As well as that, we have developed several spreadsheets which cover every marketing situation for both breeders and traders of sheep and cattle. Today we have the KLR Mastermind program which includes our newest product the KLR 30 Second Market report.

You may find it difficult to focus on profit in an industry obsessed with production. We spend a lot of time and money on genetics, breeding and finishing our product for a certain market. If we spent our time focusing on making the most profit from the grass we have, using the principles taught at the KLR Marketing School, we would sleep at night knowing the risk has been taken out of marketing.

We give you a 100% money back guarantee to ensure that you will be totally satisfied with what you will learn at the KLR Marketing School.

Can you afford to wait one more year to get this important knowledge on how to make a profit without the risk of being concerned about market prices?

Rod Knight
I have been both a cattle breeder and cattle & sheep trader and as I look back I wish I had these skills when I first started out.

After meeting Bud Williams and learning his unique way of interpreting markets I realised a lot of the mistakes I made as a breeder were not as a result of the market but in spite of it.

Then as a trader I had set certain limits and parameters that were based on what I thought the market was going to do.

If I still had those limits in place today I wouldn’t have made any money over the past 5 years. I couldn’t afford to do that and I don’t know many who can.

When we attended Bud’s school he made the statement that with only 100 head of cattle we could afford to pay someone to look after those cattle and nothing else and still make a profit.

So when we arrived home I purchased 100 light steers ran them on a given area, applied Bud’s marketing techniques and netted just over $29 000.00 in 12 months.
We have since traded sheep on that same area with a similar profit even though we were in drought.

I guess recognising I sell grass and not livestock was the biggest breakthrough for me. So now I just go along selling what is a premium and buying the discounts which could be grass, livestock or money.
It really is that simple once we know how.

Jim Lindsay
This method introduced to us by Bud Williams has provided our business with a unique tool for our livestock business. It has been a valuable experience in terms of being able to control profit.

The paradigm shift has been huge. We now focus on what we can control, pasture, product and profit.

The KLR Marketing Schools are for livestock producers who are serious about creating consistent profit, by identifying buys in ‘todays’ market, and understanding the value of  balancing inventories of grass, money and livestock.

Your Investment Individual: $1,320 (inc GST) per person 2nd or 3rd Person from same family business: $880 (inc GST) We at KLR believe that this information can benefit couples so much more when both partners attend, therefore we offer a special price for a 2nd or 3rd person from the same family business. Repeat Attendance: $660 (inc GST) Lunches, Morning and Afternoon Tea are provided and are included in the above price. Click Here to View Dates & Venues Click Here to Enrol Now

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