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What’s that you say? KLR Marketing for Sheep? Still works the same.

Anna Tickle - Thursday, April 09, 2015

What’s that you say? KLR Marketing for Sheep? 
Still works the same.~ Mastermind members Dan Hunt and Stuart Belcher tell us how.



The Chinese zodiac tells us that 2015 is the Year of the Sheep, and KLR Marketing is proud to be supporting a host of sheep producers through their tried and tested principles.

Take Dan Hunt of “Moonganna”, Walcha in the New England of New South Wales, for example.

After decades of running Merinos, Dan now runs 550 first-cross ewes that are mated to Poll Dorset rams. The reason for this change of direction can be credited to the principles of KLR, which according to Dan provided more leverage in the market.

“I felt that I had more control over my operation when I used the KLR system in producing fat lambs,” Dan commented.

“About five years ago, I completed the school to increase the profitability of my cattle trading enterprise.”



Click image to hear from Dan Hunt
“However, I quickly learnt that the same tools can be utilised with success in both sheep trading and breeding, and I’ve been using these ever since,” Dan added.

Sheep weaners on “Moonganna” are sold at optimum time as per the teachings of KLR, and Dan prides himself on calculating the best use of grass according to the type of stock he runs. 

“I’m impressed with the KLR offering for breeders as well as traders,” he said.

“I see the benefits for both kinds of producers.”

Like Dan, Stuart Belcher is a Mastermind member and has completed the KLR School twice. He enjoys the networking opportunities that go hand in hand with the KLR experience.


Stuart runs a dry sheep trading enterprise on “Elmslea”, Euroa, in Southern Victoria. 


Click on image to hear from Stuart Belcher
“As a sheep trader, my trades tend to be shorter than those with cattle, due to the shorter breeding season,” Stuart said.

“KLR works exactly the same in terms of sheep trading in that it enables the producer to calculate the most profitable time to keep and sell stock.”

For Stuart, it’s all about being able to calculate profits and losses, rather than guessing; a benefit that is expressed by KLR participants regularly.

“The KLR principles take the emotion out of decision-making, which enables me to make more viable choices in my enterprise.”

 KLR Marketing is about thinking outside the box and through challenging pre-conceived notions about livestock breeding and trading, members are seeing results.

 Bookings are now open for the 2015 Bathurst Winter School to be held 28 - 30th July as well as Brisbane 27 - 29 October.

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

Interested in finding out more about KLR Marketing ?

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