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A New High for KLR Marketing

Anna Tickle - Monday, December 29, 2014

KLR Marketing has transformed the landscape of livestock marketing into a revolutionary new scene that is instigating viability and profitability in farming operations Australia-wide. 

As the first of its kind, the KLR Breeder Workshop held at Hughenden, Queensland, on the 19th and 20th November has provided a wealth of exciting tools for participants to implement in their own livestock operations.


Fifty students travelled from various regions of Queensland and New South Wales for the forum, where on the first day they were exposed to decision-making tools for breeders. On the second day attendees got to hear from renowned South African Grazing Management Consultant, Dick Richardson.


Mr. Richardson’s proven methods of grazing management have thrived in the challenging Australian landscape KLR members know well.

One KLR Mastermind member, Jane Weir, travelled from Amelia Downs, 140 kilometres north of Charters Towers along with parents Prue and John to attend.

The Weir family runs a breeding and backgrounding operation, which has been constantly analysed and improved over time using KLR principles.


“The Breeder Workshop created an invigorating forum for discussion and constructive feedback on each of our enterprises in a comfortable, positive environment,” Jane commented.

“The Workshop has allowed us to think outside the box and challenge our own beliefs about grazing systems and decisions relating to keeping or selling stock.”

Members like Jane are energised by the incredible support network that exists within the Mastermind group, which assists them in moving forward with the next step for each of their enterprises.

The KLR formula is proving to work exactly the same for breeders as it does for backgrounders, clearly shown through the commitment of members like Jane.

KLR members are increasingly finding themselves better equipped to analyse their businesses on a regular basis and thus make effective critical decisions.

The KLR conversation is exciting and thought provoking, and continues to question convention in an inspiring way.


Rod Knight and Grahame Rees with Luke Westaway from Topex


Sasha King, Will Comiski and William Treloar


Tim McGras with Dick Richardson.

Interested in finding out more about KLR Marketing ?

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