Once every 3 years Rockhampton hosts Beef Week where everyone associated with the beef industry gets together, including international visitors.This was the 3rd Beef week KLR has had a site where graduates,mastermind members get to catch up with Grahame, Rod and Jim.It is also a chance for us to meet new people and explain how KLR can assist them with their livestock marketing.Before we even got to Rockhampton Grahame took time to check out the new KLR Billboard on the Leichhardt Highway, just south of Westwood, QLD.
Over 90,000 people were said to go through the gates.This rather large bullock was there at the gate to greet everyone as they entered - he was displayed by Mastermind members Luke and Will Comiskey. There was plenty for people to see and do with equipment on display,seminars,and stands such as our own KLR site.
Rod also got to spend some quality time with Isobel as the Proagtive site was right next door.
The feature event of the week for KLR was the Breakfast we hosted in town where 85 people came to listen to Grahame, Rod and Jim speak and celebrate our 10 year anniversary. They shared how the school started with going to the Bud Williams Marketing school, the development of the KLR school and how it has grown and changed as they applied the knowledge in their own business's.There is an equal balance in the teaching of the school for both breeders and backgrounders.
Rod said "If you have not been to a KLR school this year then one thing you will notice is the whole 2nd morning teaching is on the "KLR Breeder Workbook." and how KLR works for breeders.
The breakfast provided a great opportunity to network and meet new people visiting Beef week.
Thanks to the work by several people who ensured KLR had a great profile at Beef Week - Anna Charlton, Anna Tickle and Ashley Rees,for promotions and ideas, Sara Westaway for graphic design and Carlie Rees for producing the framed sign, banners and promotional material.
Bookings are now open for the 2016 KLR School's
Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.