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Mel Takes Shopping to new Heights with KLR Marketing

Grahame Rees - Monday, June 25, 2012

Some women shop for shoes, while Mel shops for cattle


When nurse, Mel Kiel, first started buying cattle, the herd consisted of just five head to pay the annual rates bill.

Today, the Central West NSW mother of two, “Mione”, Cumnock, loves implementing the KLR Marketing system, runs about 70 cattle, and is a regular buyer at Forbes, Dubbo and Carcoar saleyards.

“I just love the control I have using KLR, and the fact that I can do it myself,” she says.

“I love that I’ve done all the figures before I even go to the saleyards, so there’s no guessing.”

Cattle trading is Mel’s passion, and when the buying’s done, her husband, Dave - a full-time contract stockman - heads across to the saleyards in their truck to pick up her latest purchases.

“You go out for the day and unlike a day out shopping, you come home having made a profit for the day. Even if I don’t buy, I’ve been to the saleyards and learnt more about the market,” Mel says.

“You’ve got to be there to understand it and watch what’s going on, to make an informed decision.”


Learning from others



Mel and Dave are members of the KLR Mastermind Group, and enjoy heading to Bathurst every few months to catch up with other Mastermind members, learn from one another’s hits and misses, and head to the Carcoar cattle sale as a group.

Mel says her best trade was selling preg-tested mixed-bred heifers as red-taggers. She bought straight back in the following week - on the same market - buying replacement Angus heifers for a 68% annualised return.

She is now in the process of moving them up a class to a preg-tested heifer.


New opportunities



Mel is always looking for new opportunities in the market, using the KLR calculators to determine what is overpriced or underpriced.

She’s on the look-out for more agistment for expansion too!

To find out more about how Mel uses KLR Marketing watch the video below :

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