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New ideas for livestock marketing in Tasmania

Anna Tickle - Saturday, February 14, 2015

Food For Thought

New ideas for livestock marketing in Tasmania


KLR has broadened the horizons of livestock marketing in Tasmania, with a school at                Launceston from 14th to 16th January attracting 12 agents among a large group of participants.

Roberts Livestock is the leading livestock agency in Tasmania, with roots grounded in 1865                        and 40 full time livestock specialists.


                  Warren Johnston, Roberts State Livestock Manager with agent Bill Aldridge                                              who also came to Bathurst in 2014 

Warren Johnston, Roberts State Livestock Manager, said that KLR Marketing initially appeared on his radar through a client that was planning to attend an upcoming school.

“Roberts sent two agents to the Bathurst School in July 2014 and both returned with raving reports about the vast opportunities it introduced,” Warren commented.

“We’re satisfied that KLR presents eye-opening concepts that give many of our staff vital knowledge about smarter livestock marketing.

There is so much to learn that we will be back in 6-12 months to do it again.”

Roberts Agents ~ Chris Cusick, Josh Perry and Daryl Cornish

Some of Roberts’ younger agents spoke particularly highly of the course, with three participants saying it was ‘the best [they] had ever experienced’.

Grahame Rees of KLR Marketing is confident about the success of KLR principles in Tasmania as a prominent breeding state.

“It is invigorating to help participants understand important aspects of livestock marketing such as calculating the cost of carry and effectively managing the three crucial inventories; grass, money and livestock,” he said.

Grahame said that it was particularly important for agents to understand concepts such as why it might be profitable for some breeders to hold stock through to feedlot weight, while different breeders may sell stock as weaners.

 “It’s a new paradigm that is instigating profitability in livestock operations across Australia            and we are pleased to be involved with Roberts Livestock in this way.”

  Roberts Agent Bec Oakley

 KLR Marketing is about thinking outside the box and through challenging pre-conceived notions about livestock breeding and trading, members are seeing results.

 Bookings are now open for the 2015 Bathurst Winter School to be held 28 - 30th July as well as Brisbane 27 - 29 October.

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

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A New High for KLR Marketing

Anna Tickle - Monday, December 29, 2014

KLR Marketing has transformed the landscape of livestock marketing into a revolutionary new scene that is instigating viability and profitability in farming operations Australia-wide. 

As the first of its kind, the KLR Breeder Workshop held at Hughenden, Queensland, on the 19th and 20th November has provided a wealth of exciting tools for participants to implement in their own livestock operations.

Fifty students travelled from various regions of Queensland and New South Wales for the forum, where on the first day they were exposed to decision-making tools for breeders. On the second day attendees got to hear from renowned South African Grazing Management Consultant, Dick Richardson.

Mr. Richardson’s proven methods of grazing management have thrived in the challenging Australian landscape KLR members know well.

One KLR Mastermind member, Jane Weir, travelled from Amelia Downs, 140 kilometres north of Charters Towers along with parents Prue and John to attend.

The Weir family runs a breeding and backgrounding operation, which has been constantly analysed and improved over time using KLR principles.

“The Breeder Workshop created an invigorating forum for discussion and constructive feedback on each of our enterprises in a comfortable, positive environment,” Jane commented.

“The Workshop has allowed us to think outside the box and challenge our own beliefs about grazing systems and decisions relating to keeping or selling stock.”

Members like Jane are energised by the incredible support network that exists within the Mastermind group, which assists them in moving forward with the next step for each of their enterprises.

The KLR formula is proving to work exactly the same for breeders as it does for backgrounders, clearly shown through the commitment of members like Jane.

KLR members are increasingly finding themselves better equipped to analyse their businesses on a regular basis and thus make effective critical decisions.

The KLR conversation is exciting and thought provoking, and continues to question convention in an inspiring way.

Rod Knight and Grahame Rees with Luke Westaway from Topex

Sasha King, Will Comiski and William Treloar

Tim McGras with Dick Richardson.

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Realising Your Dream With KLR

Grahame Rees - Tuesday, June 17, 2014
Realising Your Dream with KLR

We hear young people are leaving the land, we hear there is no future in farming as capital entry costs are prohibitive, and we hear negative media “white-noise” denouncing the industry; but using the principles of KLR Marketing young people of today have another option for entry and success in the world of agriculture.  
                                                     Charlotte Bronson mustering at Cloncurry

In a previous life Charlotte Bronson was a waitress in England but in 2010 she found herself working for Tom and Tamara Scholes at “Barnsdale Station” near Cloncurry, firstly as a governess and then a station hand. Here, exposure to KLR used for cattle breeding inspired her to make a career in the industry.

“I’m not from an agricultural background but now I see it as my future,” Charlotte says enthusiastically.  “Tom gave me a cattle job and helped me do the KLR School in 2013, and I love it. The Mastermind group, in particular, gives me such a fantastic network and I’ll tell anyone how good I think the system is.”

 Charlotte and her partner, Dougie Brownlie, are in the process of moving to NSW to take up a position on Bill and Joy Wearn’s breeding operation near Holbrook utilising the methods of KLR, Grazing for Profit and holistic management and are excited about what they will be able to achieve there. “We are eventually aiming for management level on a property and we’d also like to start getting our own herd together, close to markets where we can start off small with a pen or two at a time. KLR gives us the confidence to do this.”

Starting small: Sam Livingstone’s cattle on agistment

Sam Livingstone from Canberra, a passionate advocate for farming and co-founder of AgChatOz, has embarked upon his own agricultural dream using the sell-buy methodology of KLR to put together his first mob of cattle. “I heard about KLR through Twitter and then I attended a school in Orange in 2012. I had no land, no cattle and part way through the course I was thinking I had done my money. I started advertising for agistment within a 100km radius of home and my first purchase was 11 head of cattle, which, again through the Mastermind network, I was able to place on Matthew Doyle’s property near Yass.  I’ve done three trades so far, making a small profit each time, and have increased my numbers to 24.” Sam has a five year plan to increase his herd to 100 and so far is ahead of schedule.

Sam Munsie with trade cattle on the family property near Warialda

At “Willunga” near Warialda in northern NSW the Munsie Family made the transition from breeding cattle to trading cattle using KLR. “Dad, Mum and I did the school,” Sam Munsie says “and it has helped change the family farm. We have used the business analyser to work out our Cost of Carry, which is our own agistment rate, and that gives us a base to work from. The last 18 months have been hard in the district with the drought but we kept trading, and trading at a profit, by looking for those margins between the sell and the buy.”

The KLR Marketing methodology works for breeders and traders alike, helping businesses to make money whether the market is up or down. The first step is to work out their costs of producing a livestock unit, whether bred or bought, sheep or cattle. As Sam says the KLR business analyser helps them work out their Cost of Carry, a time based formula that is far more accurate than a simple gross margin. Knowing this figure and using the KLR market reports, producers then can make informed decisions on what to sell and when, in order to make money.

KLR Marketing will be running two and a half day schools in Bathurst in July 2014 and in Brisbane in October 2014. The Mastermind network is exclusively for graduates of the school.

Charlotte Bronson, Sam Munsie and Sam Livingstone were recently featured on a teleconference with Grahame Rees from KLR. 

Listen to this 40 minute chat Grahame had with them :

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Banking on KLR

Grahame Rees - Saturday, December 07, 2013


Too often, as livestock producers, we focus on the day to day running of our business and before we realise it is time for the annual bank review. So how do bank managers perceive KLR and how can this knowledge assist us? These questions were answered at a KLR Marketing information day held in Armidale in northern New South Wales on the 26th November.

Approximately 60 people, from as far away as northern Queensland, attended the event where Grahame Rees, Rod Knight and Jim Lindsay discussed the three main principles of grass, money and livestock. Mastermind members sat alongside farmers who had only recently heard of KLR and four of the major agribusiness banks, CBA, NAB, Westpac and Rabobank, were represented.

Jon Spilsbury, from NAB in Armidale, was invited along by some of his clients who are Mastermind members and he found the day to be very enlightening. “We traditionally see clients focusing on improving production but after listening to the segment on grass I can see the advantages of improving pastures and focusing more on what the animals have to eat” he said.

 Jon also has a family farm at Ben Lomond and he and his clients were particularly interested in Jim’s presentation on stock handling. Many questions were asked of attendees as to how they found this technique put into practice. The idea of working livestock in a different manner to improve the bottom line was a common thread of interest for participants of the day.

Andrew Kidd, from Westpac Agribusiness in Tamworth, attended after hearing of KLR success stories. He also brought along two clients who he thought would benefit from the day and all were very impressed. “I would encourage all my graziers to do the KLR course”, he said. “The ability and discipline to set aside profit, which can be used for debt reduction, is invaluable. I also think that working out agistment rates and cost of carry, being in a breeding herd or trade, is the key to clients understanding their own business, which in turn helps communication with their bank manager”. 

Jon Spilsbury agreed with the sentiment. “Anything that makes farmers look at their costs is good. It may not suit the mindset of all my clients but and I would recommend they all look into doing a KLR school” he said.

Other bank managers were happy to understand more about their KLR clients and found clarification in terms such as “cost of carry”. The general consensus from bankers was that if their clients can come to them with a budget, some sound financials and a good grasp of what their business costs are, then this can only be a positive step forward. Rod, Grahame and Jim are currently putting together a bank package that will assist producers in providing this information.

Communication and understanding are the cornerstones of good business so when it comes time for the annual review talk to your bank manager about KLR and make a real difference to how your operation is perceived.

This article was collated and written by Mandy McKeesick, Coolatai. NSW


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