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2017 - KLR in the Media

Grahame Rees - Tuesday, October 25, 2016

5 stories featured in rural media this year about KLR Clients.

KLR in the Media

Over the last 13 years, Jim, Grahame and Rod have shared "Bud Williams" principles of marketing through the very popular KLR Marketing school. 

So who would benefit from attending  KLR school ? To give you some idea

  • Small producers with a few head to very large producers 

  • Breeders of sheep and cattle

  • Backgrounders of sheep and cattle

  • Young producers just getting started to very experienced producers

  • Any livestock producer looking to better manage market risk

  • Any livestock producer looking to make more profitable marketing decisions.

  • Any livestock producer looking to increase cashflow.

Graduates cover  all areas of Australia, South Africa, New Zealand,Canada, USA and England.

To find out "What's KLR All About?" grab a free 75 minute Audio CD or Read about the 5 business's using KLR below.

Market Knowledge Vital

Mike and Maureen Borello come from Mt Emu Plains north of Hughenden, plus they have country between Longreach and Muttaburra, as well as  Bollon. As you can imagine it takes quite some skills in the area of grass,money and livestock management to keep all this together.

Working with other family members and managers, they spend time ensuring everyone is up to speed with training and management skills.

The Borello's use the KLR principles in both their breeding and backgrounding enterprises, making decisions daily on their pasture management and marketing decisions that are profitable.

Being part of the KLR Mastermind and going to regular Hughenden meetings has given them support, especially during the recent dry season.

Mike Borello is talking to manager Ben Daly in the image below, read the QCL article by clicking on the image.

Agistment paves the road to the future

Will Comiskey

Will Comiskey at the time of writing this story does not own any land yet that has not stopped him to build a herd of 2,500  cattle using agistment.

After attending the KLR school and joining the Mastermind, he has worked hard to develop his marketing skills, build relationships and learning how to run a profitable cattle business without owning a cattle station.

Will was featured in the following article in QCL, click on the image to read full article.

Get smart for a land boost

Matt and Marie Doyle run a livestock business at Yass in NSW, where they background cattle using the KLR principles. Being active Mastermind members, they have used the KLR tools and strategies in both rising and falling markets successfully. Managing market risk is a priority for the Doyle's and KLR has helped mitigate those risks.

Read more in "The Land Newspaper" article below.

Matt Doyle

Jim and Terry Lindsay run a brahman breeding and backgrounding business at Hughenden in Queensland. Jim is the "L" in KLR and uses the KLR principles in his own beef operation. Jim has been using these methods since 2003 when Bud Williams first introduced him to his marketing methods.

Central Station featured the Lindsay family in their blog - read more below.

Boggabilla couple reaping rewards of converting cropping business to cattle trading enterprise

Richard and Janet Doyle  from Bogabilla, NSW say KLR has given them more confidence when making decisions to sell and buy cattle in their operation.

Read the full Article in QCL below.

KLR at Beef Week

Grahame Rees - Wednesday, May 20, 2015

Once every 3 years Rockhampton hosts Beef Week where everyone associated with the beef industry gets together, including international visitors.This was the 3rd Beef week KLR has had a site where graduates,mastermind members get to catch up with Grahame, Rod and Jim.It is also a chance for us to meet new people and explain how KLR can assist them with their livestock marketing.Before we even got to Rockhampton Grahame took time to check out the new KLR Billboard on the Leichhardt Highway, just south of Westwood, QLD.


Over 90,000 people were said to go through the gates.This rather large bullock was there at the gate to greet everyone as they entered - he was displayed by Mastermind members Luke and Will Comiskey. There was plenty for people to see and do with equipment on display,seminars,and stands such as our own KLR site.


Rod also got to spend some quality time with Isobel as the Proagtive site was right next door.

The feature event of the week for KLR was the Breakfast we hosted in town where 85 people came to listen to Grahame, Rod and Jim speak and celebrate our 10 year anniversary. They shared how the school started with going to the Bud Williams Marketing school, the development of the KLR school and how it has grown and changed as they applied the knowledge in their own business's.There is an equal balance in the teaching of the school for both breeders and backgrounders.

Rod said "If you have not been to a KLR school this year then one thing you will notice is the whole 2nd morning teaching is on the "KLR Breeder Workbook." and how KLR works for breeders.



The breakfast provided a great opportunity to network and meet new people visiting Beef week.

Thanks to the work by several people who ensured KLR had a great profile at Beef Week - Anna Charlton, Anna Tickle and Ashley Rees,for promotions and ideas, Sara Westaway for graphic design and Carlie Rees for producing the framed sign, banners and promotional material.

 Bookings are now open for the 2016 KLR School's  

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

Interested in finding out more about KLR Marketing ?

Join Grahame, Rod and Jim as they share

 "What's KLR all about ?"

Download your Free Audio ~ "What's KLR All About?"

Use the links below to share this post on your social media channel.

What’s that you say? KLR Marketing for Sheep? Still works the same.

Anna Tickle - Thursday, April 09, 2015

What’s that you say? KLR Marketing for Sheep? 
Still works the same.~ Mastermind members Dan Hunt and Stuart Belcher tell us how.

The Chinese zodiac tells us that 2015 is the Year of the Sheep, and KLR Marketing is proud to be supporting a host of sheep producers through their tried and tested principles.

Take Dan Hunt of “Moonganna”, Walcha in the New England of New South Wales, for example.

After decades of running Merinos, Dan now runs 550 first-cross ewes that are mated to Poll Dorset rams. The reason for this change of direction can be credited to the principles of KLR, which according to Dan provided more leverage in the market.

“I felt that I had more control over my operation when I used the KLR system in producing fat lambs,” Dan commented.

“About five years ago, I completed the school to increase the profitability of my cattle trading enterprise.”

Click image to hear from Dan Hunt
“However, I quickly learnt that the same tools can be utilised with success in both sheep trading and breeding, and I’ve been using these ever since,” Dan added.

Sheep weaners on “Moonganna” are sold at optimum time as per the teachings of KLR, and Dan prides himself on calculating the best use of grass according to the type of stock he runs. 

“I’m impressed with the KLR offering for breeders as well as traders,” he said.

“I see the benefits for both kinds of producers.”

Like Dan, Stuart Belcher is a Mastermind member and has completed the KLR School twice. He enjoys the networking opportunities that go hand in hand with the KLR experience.

Stuart runs a dry sheep trading enterprise on “Elmslea”, Euroa, in Southern Victoria. 

Click on image to hear from Stuart Belcher
“As a sheep trader, my trades tend to be shorter than those with cattle, due to the shorter breeding season,” Stuart said.

“KLR works exactly the same in terms of sheep trading in that it enables the producer to calculate the most profitable time to keep and sell stock.”

For Stuart, it’s all about being able to calculate profits and losses, rather than guessing; a benefit that is expressed by KLR participants regularly.

“The KLR principles take the emotion out of decision-making, which enables me to make more viable choices in my enterprise.”

 KLR Marketing is about thinking outside the box and through challenging pre-conceived notions about livestock breeding and trading, members are seeing results.

 Bookings are now open for the 2015 Bathurst Winter School to be held 28 - 30th July as well as Brisbane 27 - 29 October.

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

Interested in finding out more about KLR Marketing ?

Join Grahame, Rod and Jim as they share

 "What's KLR all about ?"

Download your Free Audio ~ "What's KLR All About?"

Use the links below to share this post on your social media channel.

A New High for KLR Marketing

Anna Tickle - Monday, December 29, 2014

KLR Marketing has transformed the landscape of livestock marketing into a revolutionary new scene that is instigating viability and profitability in farming operations Australia-wide. 

As the first of its kind, the KLR Breeder Workshop held at Hughenden, Queensland, on the 19th and 20th November has provided a wealth of exciting tools for participants to implement in their own livestock operations.

Fifty students travelled from various regions of Queensland and New South Wales for the forum, where on the first day they were exposed to decision-making tools for breeders. On the second day attendees got to hear from renowned South African Grazing Management Consultant, Dick Richardson.

Mr. Richardson’s proven methods of grazing management have thrived in the challenging Australian landscape KLR members know well.

One KLR Mastermind member, Jane Weir, travelled from Amelia Downs, 140 kilometres north of Charters Towers along with parents Prue and John to attend.

The Weir family runs a breeding and backgrounding operation, which has been constantly analysed and improved over time using KLR principles.

“The Breeder Workshop created an invigorating forum for discussion and constructive feedback on each of our enterprises in a comfortable, positive environment,” Jane commented.

“The Workshop has allowed us to think outside the box and challenge our own beliefs about grazing systems and decisions relating to keeping or selling stock.”

Members like Jane are energised by the incredible support network that exists within the Mastermind group, which assists them in moving forward with the next step for each of their enterprises.

The KLR formula is proving to work exactly the same for breeders as it does for backgrounders, clearly shown through the commitment of members like Jane.

KLR members are increasingly finding themselves better equipped to analyse their businesses on a regular basis and thus make effective critical decisions.

The KLR conversation is exciting and thought provoking, and continues to question convention in an inspiring way.

Rod Knight and Grahame Rees with Luke Westaway from Topex

Sasha King, Will Comiski and William Treloar

Tim McGras with Dick Richardson.

Interested in finding out more about KLR Marketing ?

Join Grahame, Rod and Jim as they share

 "What's KLR all about ?"

Download your Free Audio ~ "What's KLR All About?"

Use the links below to share this post on your social media channel.

Banking on KLR

Grahame Rees - Saturday, December 07, 2013


Too often, as livestock producers, we focus on the day to day running of our business and before we realise it is time for the annual bank review. So how do bank managers perceive KLR and how can this knowledge assist us? These questions were answered at a KLR Marketing information day held in Armidale in northern New South Wales on the 26th November.

Approximately 60 people, from as far away as northern Queensland, attended the event where Grahame Rees, Rod Knight and Jim Lindsay discussed the three main principles of grass, money and livestock. Mastermind members sat alongside farmers who had only recently heard of KLR and four of the major agribusiness banks, CBA, NAB, Westpac and Rabobank, were represented.

Jon Spilsbury, from NAB in Armidale, was invited along by some of his clients who are Mastermind members and he found the day to be very enlightening. “We traditionally see clients focusing on improving production but after listening to the segment on grass I can see the advantages of improving pastures and focusing more on what the animals have to eat” he said.

 Jon also has a family farm at Ben Lomond and he and his clients were particularly interested in Jim’s presentation on stock handling. Many questions were asked of attendees as to how they found this technique put into practice. The idea of working livestock in a different manner to improve the bottom line was a common thread of interest for participants of the day.

Andrew Kidd, from Westpac Agribusiness in Tamworth, attended after hearing of KLR success stories. He also brought along two clients who he thought would benefit from the day and all were very impressed. “I would encourage all my graziers to do the KLR course”, he said. “The ability and discipline to set aside profit, which can be used for debt reduction, is invaluable. I also think that working out agistment rates and cost of carry, being in a breeding herd or trade, is the key to clients understanding their own business, which in turn helps communication with their bank manager”. 

Jon Spilsbury agreed with the sentiment. “Anything that makes farmers look at their costs is good. It may not suit the mindset of all my clients but and I would recommend they all look into doing a KLR school” he said.

Other bank managers were happy to understand more about their KLR clients and found clarification in terms such as “cost of carry”. The general consensus from bankers was that if their clients can come to them with a budget, some sound financials and a good grasp of what their business costs are, then this can only be a positive step forward. Rod, Grahame and Jim are currently putting together a bank package that will assist producers in providing this information.

Communication and understanding are the cornerstones of good business so when it comes time for the annual review talk to your bank manager about KLR and make a real difference to how your operation is perceived.

This article was collated and written by Mandy McKeesick, Coolatai. NSW


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KLR Tribute To Bud Williams

Grahame Rees - Wednesday, January 23, 2013

Bud Williams (1932-2012)

An Original Thinker, a Hard Taskmaster, a Brilliant Mind.

To live to be of a certain age is an achievement, and to live a life which is full and interesting is something that many of us can only reflect upon.

Not so the life of Bud Williams, his life on the whole has been one of many accomplishments.

So it is an honour to pay our respects to a man who has been productive and successful in his life’s work and whose path is marked by considerable achievements.

Bud Williams was one of the few individuals who powerfully influenced the world in which he lived.

He simply did what he believed was right, never any fanfare or emotion, just clear, simple and concise. Bud never tried to complicate life or business and he sometimes couldn’t understand why ‘we’ couldn’t see or get things. For him, it was simple.

His purpose in life, he said, was to make things better … for animals and for agriculture and he did this the world over. He never set out to do that, it just came into being and he and Eunice saw a need.

His approach to stock handling and livestock marketing was as unique as he was.  They were truly pioneering and ground breaking.

He had the courage to challenge conventional wisdom on many planes and refused to accept, that things could not be different, better or more practical.

As with all people who march to the beat of a different drum, Bud had his detractors, those who were confronted by his directness or challenged by his views.

Bud possessed the ability of original thought, a gift not bestowed on many of us. Every process, every action, every thought was open to his unique appraisal and enabled him to rationalise concepts that were beyond the ability of the rest of us.

His powerful mind also manifested itself in his physical capabilities. He could run faster, further, longer, driven by a mind that would not yield, his ability to withstand temperature extremes, hunger and sheer exhaustion were due to willpower without equal.

He was a hard taskmaster and he expected others to at least attempt to keep up, knowing though, he would outlast them!

In moments of quiet reflection Bud understood that he was different, but by the same token had little tolerance for those who challenged him with their own belligerent ignorance.

He often said we never take the time to think, and that an enquiring mind seeks to observe, understand and ponder.

Like many brilliant minds before him Bud suffered derision at the hands of others, and thus succumbed to periods of self-imposed exile where he removed himself from the madding world.

Bud Williams however was not a quitter and he emerged from these sojourns stronger, wiser and even more inspirational.

As an educator Bud was able to teach from experience not a text, his were not theories nor conjecture but hard facts. He lived what he taught, practiced what he preached and constantly fine-tuned his teaching methods, right up to the last.

He was generous with his time, his money and his thoughts, and while a few tried to take advantage, no one ever got the better of Bud Williams.

While at times he found it hard to interact with people, it was his generosity of spirit that meant his life had been devoted to helping the very people he sometimes struggled to understand.

In a world where success is measured by wealth Bud simply gave away what he had, time and time again. Many espouse the theory of selflessness but few live it truly the way Bud & Eunice did.

He lived in that magnificent place where no one could harm him, where his mind was his own, where material possessions were more a hindrance than a help and where he could truly say he was his own man.

The legacy of Bud Williams reaches far and wide, reshaping an industry that often refused to be changed.


Bud and Eunice were unique in every aspect, a team, solid and dependable.

There would be no KLR if not for Bud & Eunice Williams. We, Jim & Terry, Grahame & Ros, Rod & Isobel have been blessed in a way that is difficult to fully comprehend.

To have had the opportunity to be tutored by, to work with and to have shared a friendship with a man of Buds’ calibre has been simply a remarkable experience.

His generosity in sharing his knowledge with us and his encouragement and passionate determination that we share that knowledge with others is a legacy that has changed the world for many people.

Poignantly we acknowledge this debt and reluctantly we say goodbye.

Bud died as he had lived, without fuss, without fanfare, simply slipping away leaving us richer, wiser and more capable than when he found us.

Farewell Bud.

Knight, Lindsay & Rees Families



New to KLR Marketing ? We have produced a 78 minute CD where, Jim, Rod and Grahame share more about the KLR marketing principles.

Subscribe Now to Receive Your Free CD