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A New High for KLR Marketing

Anna Tickle - Monday, December 29, 2014

KLR Marketing has transformed the landscape of livestock marketing into a revolutionary new scene that is instigating viability and profitability in farming operations Australia-wide. 

As the first of its kind, the KLR Breeder Workshop held at Hughenden, Queensland, on the 19th and 20th November has provided a wealth of exciting tools for participants to implement in their own livestock operations.


Fifty students travelled from various regions of Queensland and New South Wales for the forum, where on the first day they were exposed to decision-making tools for breeders. On the second day attendees got to hear from renowned South African Grazing Management Consultant, Dick Richardson.


Mr. Richardson’s proven methods of grazing management have thrived in the challenging Australian landscape KLR members know well.

One KLR Mastermind member, Jane Weir, travelled from Amelia Downs, 140 kilometres north of Charters Towers along with parents Prue and John to attend.

The Weir family runs a breeding and backgrounding operation, which has been constantly analysed and improved over time using KLR principles.


“The Breeder Workshop created an invigorating forum for discussion and constructive feedback on each of our enterprises in a comfortable, positive environment,” Jane commented.

“The Workshop has allowed us to think outside the box and challenge our own beliefs about grazing systems and decisions relating to keeping or selling stock.”

Members like Jane are energised by the incredible support network that exists within the Mastermind group, which assists them in moving forward with the next step for each of their enterprises.

The KLR formula is proving to work exactly the same for breeders as it does for backgrounders, clearly shown through the commitment of members like Jane.

KLR members are increasingly finding themselves better equipped to analyse their businesses on a regular basis and thus make effective critical decisions.

The KLR conversation is exciting and thought provoking, and continues to question convention in an inspiring way.


Rod Knight and Grahame Rees with Luke Westaway from Topex


Sasha King, Will Comiski and William Treloar


Tim McGras with Dick Richardson.

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Banking on KLR

Grahame Rees - Saturday, December 07, 2013


BANKING ON KLR

Too often, as livestock producers, we focus on the day to day running of our business and before we realise it is time for the annual bank review. So how do bank managers perceive KLR and how can this knowledge assist us? These questions were answered at a KLR Marketing information day held in Armidale in northern New South Wales on the 26th November.

Approximately 60 people, from as far away as northern Queensland, attended the event where Grahame Rees, Rod Knight and Jim Lindsay discussed the three main principles of grass, money and livestock. Mastermind members sat alongside farmers who had only recently heard of KLR and four of the major agribusiness banks, CBA, NAB, Westpac and Rabobank, were represented.

Jon Spilsbury, from NAB in Armidale, was invited along by some of his clients who are Mastermind members and he found the day to be very enlightening. “We traditionally see clients focusing on improving production but after listening to the segment on grass I can see the advantages of improving pastures and focusing more on what the animals have to eat” he said.

 Jon also has a family farm at Ben Lomond and he and his clients were particularly interested in Jim’s presentation on stock handling. Many questions were asked of attendees as to how they found this technique put into practice. The idea of working livestock in a different manner to improve the bottom line was a common thread of interest for participants of the day.

Andrew Kidd, from Westpac Agribusiness in Tamworth, attended after hearing of KLR success stories. He also brought along two clients who he thought would benefit from the day and all were very impressed. “I would encourage all my graziers to do the KLR course”, he said. “The ability and discipline to set aside profit, which can be used for debt reduction, is invaluable. I also think that working out agistment rates and cost of carry, being in a breeding herd or trade, is the key to clients understanding their own business, which in turn helps communication with their bank manager”. 

Jon Spilsbury agreed with the sentiment. “Anything that makes farmers look at their costs is good. It may not suit the mindset of all my clients but and I would recommend they all look into doing a KLR school” he said.

Other bank managers were happy to understand more about their KLR clients and found clarification in terms such as “cost of carry”. The general consensus from bankers was that if their clients can come to them with a budget, some sound financials and a good grasp of what their business costs are, then this can only be a positive step forward. Rod, Grahame and Jim are currently putting together a bank package that will assist producers in providing this information.

Communication and understanding are the cornerstones of good business so when it comes time for the annual review talk to your bank manager about KLR and make a real difference to how your operation is perceived.

This article was collated and written by Mandy McKeesick, Coolatai. NSW

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