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2017 - KLR in the Media

Grahame Rees - Tuesday, October 25, 2016

5 stories featured in rural media this year about KLR Clients.

KLR in the Media

Over the last 13 years, Jim, Grahame and Rod have shared "Bud Williams" principles of marketing through the very popular KLR Marketing school. 

So who would benefit from attending  KLR school ? To give you some idea

  • Small producers with a few head to very large producers 

  • Breeders of sheep and cattle

  • Backgrounders of sheep and cattle

  • Young producers just getting started to very experienced producers

  • Any livestock producer looking to better manage market risk

  • Any livestock producer looking to make more profitable marketing decisions.

  • Any livestock producer looking to increase cashflow.

Graduates cover  all areas of Australia, South Africa, New Zealand,Canada, USA and England.

To find out "What's KLR All About?" grab a free 75 minute Audio CD or Read about the 5 business's using KLR below.

Market Knowledge Vital

Mike and Maureen Borello come from Mt Emu Plains north of Hughenden, plus they have country between Longreach and Muttaburra, as well as  Bollon. As you can imagine it takes quite some skills in the area of grass,money and livestock management to keep all this together.

Working with other family members and managers, they spend time ensuring everyone is up to speed with training and management skills.

The Borello's use the KLR principles in both their breeding and backgrounding enterprises, making decisions daily on their pasture management and marketing decisions that are profitable.

Being part of the KLR Mastermind and going to regular Hughenden meetings has given them support, especially during the recent dry season.

Mike Borello is talking to manager Ben Daly in the image below, read the QCL article by clicking on the image.

Agistment paves the road to the future

Will Comiskey

Will Comiskey at the time of writing this story does not own any land yet that has not stopped him to build a herd of 2,500  cattle using agistment.

After attending the KLR school and joining the Mastermind, he has worked hard to develop his marketing skills, build relationships and learning how to run a profitable cattle business without owning a cattle station.

Will was featured in the following article in QCL, click on the image to read full article.

Get smart for a land boost

Matt and Marie Doyle run a livestock business at Yass in NSW, where they background cattle using the KLR principles. Being active Mastermind members, they have used the KLR tools and strategies in both rising and falling markets successfully. Managing market risk is a priority for the Doyle's and KLR has helped mitigate those risks.

Read more in "The Land Newspaper" article below.

Matt Doyle

Jim and Terry Lindsay run a brahman breeding and backgrounding business at Hughenden in Queensland. Jim is the "L" in KLR and uses the KLR principles in his own beef operation. Jim has been using these methods since 2003 when Bud Williams first introduced him to his marketing methods.

Central Station featured the Lindsay family in their blog - read more below.

Boggabilla couple reaping rewards of converting cropping business to cattle trading enterprise

Richard and Janet Doyle  from Bogabilla, NSW say KLR has given them more confidence when making decisions to sell and buy cattle in their operation.

Read the full Article in QCL below.

What’s that you say? KLR Marketing for Sheep? Still works the same.

Anna Tickle - Thursday, April 09, 2015

What’s that you say? KLR Marketing for Sheep? 
Still works the same.~ Mastermind members Dan Hunt and Stuart Belcher tell us how.

The Chinese zodiac tells us that 2015 is the Year of the Sheep, and KLR Marketing is proud to be supporting a host of sheep producers through their tried and tested principles.

Take Dan Hunt of “Moonganna”, Walcha in the New England of New South Wales, for example.

After decades of running Merinos, Dan now runs 550 first-cross ewes that are mated to Poll Dorset rams. The reason for this change of direction can be credited to the principles of KLR, which according to Dan provided more leverage in the market.

“I felt that I had more control over my operation when I used the KLR system in producing fat lambs,” Dan commented.

“About five years ago, I completed the school to increase the profitability of my cattle trading enterprise.”

Click image to hear from Dan Hunt
“However, I quickly learnt that the same tools can be utilised with success in both sheep trading and breeding, and I’ve been using these ever since,” Dan added.

Sheep weaners on “Moonganna” are sold at optimum time as per the teachings of KLR, and Dan prides himself on calculating the best use of grass according to the type of stock he runs. 

“I’m impressed with the KLR offering for breeders as well as traders,” he said.

“I see the benefits for both kinds of producers.”

Like Dan, Stuart Belcher is a Mastermind member and has completed the KLR School twice. He enjoys the networking opportunities that go hand in hand with the KLR experience.

Stuart runs a dry sheep trading enterprise on “Elmslea”, Euroa, in Southern Victoria. 

Click on image to hear from Stuart Belcher
“As a sheep trader, my trades tend to be shorter than those with cattle, due to the shorter breeding season,” Stuart said.

“KLR works exactly the same in terms of sheep trading in that it enables the producer to calculate the most profitable time to keep and sell stock.”

For Stuart, it’s all about being able to calculate profits and losses, rather than guessing; a benefit that is expressed by KLR participants regularly.

“The KLR principles take the emotion out of decision-making, which enables me to make more viable choices in my enterprise.”

 KLR Marketing is about thinking outside the box and through challenging pre-conceived notions about livestock breeding and trading, members are seeing results.

 Bookings are now open for the 2015 Bathurst Winter School to be held 28 - 30th July as well as Brisbane 27 - 29 October.

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

Interested in finding out more about KLR Marketing ?

Join Grahame, Rod and Jim as they share

 "What's KLR all about ?"

Download your Free Audio ~ "What's KLR All About?"

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New ideas for livestock marketing in Tasmania

Anna Tickle - Saturday, February 14, 2015

Food For Thought

New ideas for livestock marketing in Tasmania


KLR has broadened the horizons of livestock marketing in Tasmania, with a school at                Launceston from 14th to 16th January attracting 12 agents among a large group of participants.

Roberts Livestock is the leading livestock agency in Tasmania, with roots grounded in 1865                        and 40 full time livestock specialists.


                  Warren Johnston, Roberts State Livestock Manager with agent Bill Aldridge                                              who also came to Bathurst in 2014 

Warren Johnston, Roberts State Livestock Manager, said that KLR Marketing initially appeared on his radar through a client that was planning to attend an upcoming school.

“Roberts sent two agents to the Bathurst School in July 2014 and both returned with raving reports about the vast opportunities it introduced,” Warren commented.

“We’re satisfied that KLR presents eye-opening concepts that give many of our staff vital knowledge about smarter livestock marketing.

There is so much to learn that we will be back in 6-12 months to do it again.”

Roberts Agents ~ Chris Cusick, Josh Perry and Daryl Cornish

Some of Roberts’ younger agents spoke particularly highly of the course, with three participants saying it was ‘the best [they] had ever experienced’.

Grahame Rees of KLR Marketing is confident about the success of KLR principles in Tasmania as a prominent breeding state.

“It is invigorating to help participants understand important aspects of livestock marketing such as calculating the cost of carry and effectively managing the three crucial inventories; grass, money and livestock,” he said.

Grahame said that it was particularly important for agents to understand concepts such as why it might be profitable for some breeders to hold stock through to feedlot weight, while different breeders may sell stock as weaners.

 “It’s a new paradigm that is instigating profitability in livestock operations across Australia            and we are pleased to be involved with Roberts Livestock in this way.”

  Roberts Agent Bec Oakley

 KLR Marketing is about thinking outside the box and through challenging pre-conceived notions about livestock breeding and trading, members are seeing results.

 Bookings are now open for the 2015 Bathurst Winter School to be held 28 - 30th July as well as Brisbane 27 - 29 October.

Call Grahame today on 0428 953 925 to see what KLR Marketing could do for your livestock operation.

Interested in finding out more about KLR Marketing ?

Join Grahame, Rod and Jim as they share

 "What's KLR all about ?"

Download your Free Audio ~ "What's KLR All About?"

Use the links below to share this post on your social media channel.

Realising Your Dream With KLR

Grahame Rees - Tuesday, June 17, 2014
Realising Your Dream with KLR

We hear young people are leaving the land, we hear there is no future in farming as capital entry costs are prohibitive, and we hear negative media “white-noise” denouncing the industry; but using the principles of KLR Marketing young people of today have another option for entry and success in the world of agriculture.  
                                                     Charlotte Bronson mustering at Cloncurry

In a previous life Charlotte Bronson was a waitress in England but in 2010 she found herself working for Tom and Tamara Scholes at “Barnsdale Station” near Cloncurry, firstly as a governess and then a station hand. Here, exposure to KLR used for cattle breeding inspired her to make a career in the industry.

“I’m not from an agricultural background but now I see it as my future,” Charlotte says enthusiastically.  “Tom gave me a cattle job and helped me do the KLR School in 2013, and I love it. The Mastermind group, in particular, gives me such a fantastic network and I’ll tell anyone how good I think the system is.”

 Charlotte and her partner, Dougie Brownlie, are in the process of moving to NSW to take up a position on Bill and Joy Wearn’s breeding operation near Holbrook utilising the methods of KLR, Grazing for Profit and holistic management and are excited about what they will be able to achieve there. “We are eventually aiming for management level on a property and we’d also like to start getting our own herd together, close to markets where we can start off small with a pen or two at a time. KLR gives us the confidence to do this.”

Starting small: Sam Livingstone’s cattle on agistment

Sam Livingstone from Canberra, a passionate advocate for farming and co-founder of AgChatOz, has embarked upon his own agricultural dream using the sell-buy methodology of KLR to put together his first mob of cattle. “I heard about KLR through Twitter and then I attended a school in Orange in 2012. I had no land, no cattle and part way through the course I was thinking I had done my money. I started advertising for agistment within a 100km radius of home and my first purchase was 11 head of cattle, which, again through the Mastermind network, I was able to place on Matthew Doyle’s property near Yass.  I’ve done three trades so far, making a small profit each time, and have increased my numbers to 24.” Sam has a five year plan to increase his herd to 100 and so far is ahead of schedule.

Sam Munsie with trade cattle on the family property near Warialda

At “Willunga” near Warialda in northern NSW the Munsie Family made the transition from breeding cattle to trading cattle using KLR. “Dad, Mum and I did the school,” Sam Munsie says “and it has helped change the family farm. We have used the business analyser to work out our Cost of Carry, which is our own agistment rate, and that gives us a base to work from. The last 18 months have been hard in the district with the drought but we kept trading, and trading at a profit, by looking for those margins between the sell and the buy.”

The KLR Marketing methodology works for breeders and traders alike, helping businesses to make money whether the market is up or down. The first step is to work out their costs of producing a livestock unit, whether bred or bought, sheep or cattle. As Sam says the KLR business analyser helps them work out their Cost of Carry, a time based formula that is far more accurate than a simple gross margin. Knowing this figure and using the KLR market reports, producers then can make informed decisions on what to sell and when, in order to make money.

KLR Marketing will be running two and a half day schools in Bathurst in July 2014 and in Brisbane in October 2014. The Mastermind network is exclusively for graduates of the school.

Charlotte Bronson, Sam Munsie and Sam Livingstone were recently featured on a teleconference with Grahame Rees from KLR. 

Listen to this 40 minute chat Grahame had with them :

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A Sceptic Tackles KLR

Grahame Rees - Monday, January 27, 2014
Mandy and Brian McKeesick

sceptic n.  :       someone who habitually questions accepted knowledge or belief

Whenever something sounds too good to be true I usually follow the adage that it is and I’ll question anything from political climate change to what’s for dinner. So when I first read about KLR Marketing and their claims to make a profit from livestock regardless of the market, my bulldust sensors were on red alert. There were many discussions between my husband and me as to whether we should attend the KLR two-day school and all of those discussions included the question “why”. But hey, the course was in Emerald and I am not one to knock back a road trip and a few days away from the farm so off we went.

Day One of the course was filled with theory and talk and left my head spinning. “What the hell just happened?” I thought at day’s end. The husband was humming with new possibilities but I didn’t get it. And this is where KLR founders, Grahame Rees, Rod Knight and Jim Lindsay, are really sneaky. See they understand different personalities learn in different ways. Day Two started with a practical “sit down and do it” trading game called “Who Ate My Grass” and the learning tables turned. I was on fire; calculating profits in a falling market, selling the overpriced and buying the underpriced and having a ball. Husband sat beside me and muttered, cursed and looked ready to spit it. So my first KLR tip would be: don’t do it alone. Take the other half, or the kids or whoever needs to know about your business.

One good thing about us sceptics is we’ll usually take the time to investigate an issue and follow it through. Same goes for KLR Marketing. If all I’d done was the two-day course I may have remembered the road trip more than the sell/buy principles. KLR is a different concept in the livestock business and, like anything worthwhile, it requires time and dedication to make it work. We joined the Mastermind program and challenged ourselves to make the change. And we did. Without KLR we might have had to go and get off-farm jobs but with their strategies we are hanging in there.

Is KLR going to solve all your problems? Probably not. Is KLR going to give you the tools you can use, even in this drought, to get you out of trouble and get you profitable? Quite possibly. So take that sharp, sceptical mind of yours and give it a go.

At least one sceptic is now a believer.

This article was collated and written by Mandy McKeesick, Coolatai. NSW


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Banking on KLR

Grahame Rees - Saturday, December 07, 2013


Too often, as livestock producers, we focus on the day to day running of our business and before we realise it is time for the annual bank review. So how do bank managers perceive KLR and how can this knowledge assist us? These questions were answered at a KLR Marketing information day held in Armidale in northern New South Wales on the 26th November.

Approximately 60 people, from as far away as northern Queensland, attended the event where Grahame Rees, Rod Knight and Jim Lindsay discussed the three main principles of grass, money and livestock. Mastermind members sat alongside farmers who had only recently heard of KLR and four of the major agribusiness banks, CBA, NAB, Westpac and Rabobank, were represented.

Jon Spilsbury, from NAB in Armidale, was invited along by some of his clients who are Mastermind members and he found the day to be very enlightening. “We traditionally see clients focusing on improving production but after listening to the segment on grass I can see the advantages of improving pastures and focusing more on what the animals have to eat” he said.

 Jon also has a family farm at Ben Lomond and he and his clients were particularly interested in Jim’s presentation on stock handling. Many questions were asked of attendees as to how they found this technique put into practice. The idea of working livestock in a different manner to improve the bottom line was a common thread of interest for participants of the day.

Andrew Kidd, from Westpac Agribusiness in Tamworth, attended after hearing of KLR success stories. He also brought along two clients who he thought would benefit from the day and all were very impressed. “I would encourage all my graziers to do the KLR course”, he said. “The ability and discipline to set aside profit, which can be used for debt reduction, is invaluable. I also think that working out agistment rates and cost of carry, being in a breeding herd or trade, is the key to clients understanding their own business, which in turn helps communication with their bank manager”. 

Jon Spilsbury agreed with the sentiment. “Anything that makes farmers look at their costs is good. It may not suit the mindset of all my clients but and I would recommend they all look into doing a KLR school” he said.

Other bank managers were happy to understand more about their KLR clients and found clarification in terms such as “cost of carry”. The general consensus from bankers was that if their clients can come to them with a budget, some sound financials and a good grasp of what their business costs are, then this can only be a positive step forward. Rod, Grahame and Jim are currently putting together a bank package that will assist producers in providing this information.

Communication and understanding are the cornerstones of good business so when it comes time for the annual review talk to your bank manager about KLR and make a real difference to how your operation is perceived.

This article was collated and written by Mandy McKeesick, Coolatai. NSW


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